Justify Your Fees With Reviews
What is a potential client thinking when they view your rates? The average person does not usually have a full understanding of all the ins and outs that are involved in a legal case. They are not solicitors, so why should they.
Their focus is on the outcome that they would like you to achieve for them. So when clients are assessing your rates, they don’t just see a figure, they see perceived risk. They wonder if their money will be well spent. It’s normally a bit of a precarious and delicate subject, so how can you use reviews work decidedly in your favour?
By providing them the opportunity to hear first-hand the experiences other clients had with your firm, they build a sense of trust that they too will receive the same treatment. When they feel that their expectations will be met, cost becomes less of an issue.
Clients Are Looking To Put Their Trust in You
The reviews process is an opportunity to demonstrate your experience, how you perform, and the kind of results that you deliver. In essence, your reviews serve as a form of guarantee, and this reduces the perceived risk to the client and increases their confidence in you. Cost is rarely the reason why a potential client would sit on the fence over their decision to hire your services. The real reason is trust to deliver.
If a client trusts you, and can place their trust in your ability to achieve the outcome they need, they will be willing to pay the fees you are demanding. Usually people are looking to hire the services of a solicitor because something has gone wrong. They want to know that this will be rectified and will be willing to pay for this peace of mind.
Important Statistics To Keep In Mind
A staggeringly high percentage of people place as much trust in an online review as they do in a personal recommendation. A recent BrightLocal survey puts this figure at 88%. Combine this with the fact that 92% of consumers now read online reviews, and you see how this process is a powerful tool for increasing conversions for your firm.
While cost is always a consideration consumers make when deciding which services to hire, their main concern is whether or not they can trust you to meet the expectations they have for their particular situation.
Reviews work to build that trust, and once this is accomplished, they perceive less risk and are able to justify your fees.
Visit https://www.reviewsolicitors.co.uk/signup/solicitor to get started harnessing this potential for the growth of your firm.