How reviews will work for your law firm

As technology is exponentially on the increase, you may be feeling the pressure to move your law firm into the digital world. Websites, apps, search engines; there are plenty of ways to expose your firm to prospective clients. Yet these methods often require the client to specifically search for your firm’s name or is muddled amongst those of your competitors.

Here is why you should be using online reviews to increase the online presence of your firm and dominate over your local competition. It’s become second nature for consumers to read reviews on products that they are considering purchasing. Holidays, mobile phones, make-up, cereals: today’s consumer society is dedicated to gathering as much information and recommendations on products before they buy.

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When it comes to legal advice, it’s obvious that they are going to take their investment very seriously. Online reviews are therefore one of the perfect ways to mainstream your firm because it has become part of the purchasing process. By having frequent updates from past clients, your firm will appear relevant, improving your reputability when they consider choosing you to represent their case.

As more firms are feeling the pressure to move online, it can be a struggle to make yours stand out as the obvious choice. This means while you are fighting for the attention of those clients, all of the competition in your area is also battling equally as hard for their (custom?). Meanwhile, clients will be extensively researching all of these legal firms to dictate who will best meet all of their needs. With the help of testimonials on review websites such as ReviewSolicitors, the achievements of your law-firm are displayed for all to see by the people who have experienced the service you provide. It’s the new word-of-mouth.

By reading about similar cases that your firm has dealt with, individuals can relate to your practice and will feel reassured that their issues will be in the right hands and you will fulfill their needs effectively. It can sometimes be difficult to justify your fees to a client as they want to receive the highest standard of service for the lowest price possible. So when they read reviews which suggest that your service is good value for money, positive reviews are going to be a big factor in their decision to choose you to handle their case. Great reviews reiterate that your service is good value for money because you are more likely to win their case and, thus, rationalises the fees or rates which you offer them.

Reviews aren’t just a great tool for attracting clients to your legal firm. They also highlight the strengths of your employees and where you can improve. You may notice trends where one aspect of the firm is consistently praised, whereas other features that you value don’t get the same amount of attention. You can use client reviews to establish where to focus on solutions to these issues, increasing the overall satisfaction rates of the services you provide.