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Selective distribution deals with how brands choose authorised retailers based on criteria to protect brand image and ensure compliance with competition and consumer protection rules. In England, a solicitor helps establish lawful selectivity, review distribution agreements, and respond to investigations by the Competition and Markets Authority. They advise on drafting or negotiating terms, assess whether criteria may breach antitrust rules, and assist with audits, price parity issues, and remedies sought in disputes with suppliers, retailers, or rivals.
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