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This area covers strategic growth activities in a business-to-business or consumer context, including how to develop markets, nurture client prospects and manage branding and promotions within commercial law. A solicitor practising here drafts and negotiates agency and distributor agreements, terms of business and marketing contracts, reviews influencer and sponsorship arrangements, and ensures compliance with advertising, consumer protection and data protection requirements. It also covers e-commerce, loyalty schemes and competitive practices that shape how a business reaches customers.
A solicitor handles the drafting and negotiation of agency and distribution agreements, consumer-facing terms, advertising approvals, data protection compliance and data processing agreements. They navigate CAP/BCAP codes, privacy regimes, and contract law provisions that govern promotions, discounts and terms of sale, as well as potential disputes with suppliers, partners or competitors.
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