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Selective distribution deals with how brands choose authorised retailers based on criteria to protect brand image and ensure compliance with competition and consumer protection rules. In England, a solicitor helps establish lawful selectivity, review distribution agreements, and respond to investigations by the Competition and Markets Authority. They advise on drafting or negotiating terms, assess whether criteria may breach antitrust rules, and assist with audits, price parity issues, and remedies sought in disputes with suppliers, retailers, or rivals.

What a solicitor handles in these matters

The solicitor handles provisions, criteria administration, audit obligations, parallel imports, and potential breaches of competition law, including the interaction with consumer protections and supplier restraint limits. They navigate the legal framework to avoid unlawful exclusion or resale restrictions, while ensuring robust documentation, rights of review, and compliance with applicable regulatory guidance and cases.

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