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Promotion agreements cover contracts for advertising and promotional activities, including exclusivity, campaign terms, payment, and brand usage. A solicitor in this area drafts and negotiates the agreement, checks rights to use trademarks and content, reviews compliance with consumer protection rules, and coordinates with marketing teams, agencies, and brand partners. They also advise on performance metrics, termination, and dispute resolution to protect the brand and ensure deliverables are met.
They handle complex terms such as exclusivity, performance benchmarks, revenue sharing, rights to use content, data handling, and cross-border promotion issues, coordinating with marketing, licensing, and IP teams to manage risk and ensure enforceable commitments.
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