13
Bristows LLP
14
A&L Goodbody
17
Top 10 of 96 law firms for Marketing Agreements, Marketing Law
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Marketing agreements cover the contracts that govern how products or services are promoted, advertised, and sold. They include agency or distributor agreements, sponsorships, licensing, brand use, and promotional campaigns. A solicitor in this area drafts and negotiates terms on exclusivity, performance targets, payment, IP rights, data sharing and processing, and termination. They also review terms with advertisers, media owners and influencers, and advise on compliance with advertising rules, consumer protection and competition law.
What a solicitor handles in these matters
The solicitor handles provisions, structures and interactions such as agency or licensing terms, performance thresholds, data sharing and data protection obligations, IP assignment or licensing, termination rights, refunds and clawbacks, and cross-border advertising issues. They navigate regulatory compliance, including advertising codes and consumer protection, while coordinating with marketing teams, brand owners and third-party platforms to manage risk and enforce contract terms.
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