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Advertising law covers how products and services may be promoted, what claims can be made, and what information must be disclosed. In England, it sits at the intersection of consumer protection, competition, and self-regulation, with the CAP Code administered by ASA guiding what is acceptable in paid ads, social media, and endorsements. A solicitor in this area drafts and reviews campaigns, negotiates consent with regulators, handles complaints, defends or prosecutes enforcement actions, and orchestrates responses to misleading or deceptive advertising.
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