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Marketing law covers how businesses promote and sell products or services, including advertising, promotions, endorsements and the terms that govern online selling. A solicitor in this area drafts and reviews campaigns, landing pages, terms and conditions, privacy notices, and consent mechanisms to ensure compliance with the CAP Code, BCAP, consumer protection rules and data protection laws. They advise on endorsements, prize draws, influencer marketing, and online contracting, and may handle enforcement or disputes with bodies like the ASA or regulators. They also assess risk in cross‑border campaigns and e‑commerce.
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