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Marketing communications law covers how businesses advertise and promote products and services, how claims are substantiated, and how marketing activities must comply with consumer protection and advertising codes. A solicitor in this area reviews and drafts campaigns, endorsements, and influencer arrangements; checks that claims, prices, and comparative advertising are accurate; and guides responses to investigations by the Advertising Standards Authority and other regulators. They also draft and negotiate agency and supplier contracts, oversee data protection matters related to marketing, and manage disputes arising from marketing practices.
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