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This area covers advice to businesses on how marketing and advertising are regulated in England, including compliance with consumer protection, advertising standards, data privacy, and related competition rules as they apply to marketing activity. A solicitor practising in Marketing Rule drafts or reviews marketing terms, consent mechanisms, influencer collaborations, sponsorship disclosures, and terms of sale; negotiates with media buyers, platforms, and publishers; and may respond to regulator inquiries or investigations by bodies such as the Advertising Standards Authority and the Competition and Markets Authority on behalf of a client.
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