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Marketing agreements cover the contracts that govern how products or services are promoted, advertised, and sold. They include agency or distributor agreements, sponsorships, licensing, brand use, and promotional campaigns. A solicitor in this area drafts and negotiates terms on exclusivity, performance targets, payment, IP rights, data sharing and processing, and termination. They also review terms with advertisers, media owners and influencers, and advise on compliance with advertising rules, consumer protection and competition law.
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