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Advertising and sales law covers how products and services may be advertised and sold in a fair, accurate way, with rules about truthfulness, pricing, endorsements and how promotions are presented to consumers. A solicitor in this area reviews marketing materials, online and offline, to spot misleading claims, ensures compliance with the CAP Code and consumer protection laws, and advises on how to handle complaints from consumers or regulators. They may prepare or respond to investigations, drafts of terms and conditions, and guide enforcement or disputes.
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