This work covers protecting and enforcing branding used to identify services, including service marks, brand names and logos, and related packaging or advertising. It encompasses selecting, clearing, registering, and maintaining marks that distinguish a service from competitors, and taking action against infringement or misuse. A solicitor in this area arranges searches, files applications with the UK Intellectual Property Office, responds to oppositions, handles renewals, licenses, assignments, and enforcement through court or tribunal proceedings when needed. It also covers portfolio strategy and policing your brand across markets.
What a solicitor handles in these matters
A registered service mark protects your branding for services and may encounter opposition or invalidation challenges. The solicitor manages searches, prepares and files applications, responds to official correspondence, negotiates consent or coexistence agreements, and handles renewals and assignments. If disputes arise, they advise on enforcement, gather evidence of use, and pursue or defend proceedings in the IP or higher courts, depending on the case.