16
A&L Goodbody
19
Top 10 of 96 law firms for Advertising, Marketing Law
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Advertising law covers how products and services may be promoted, what claims can be made, and what information must be disclosed. In England, it sits at the intersection of consumer protection, competition, and self-regulation, with the CAP Code administered by ASA guiding what is acceptable in paid ads, social media, and endorsements. A solicitor in this area drafts and reviews campaigns, negotiates consent with regulators, handles complaints, defends or prosecutes enforcement actions, and orchestrates responses to misleading or deceptive advertising.
What a solicitor handles in these matters
The solicitor handles the precise wording of claims, endorsements, price representations, and comparative advertising; reviews data-driven or influencer campaigns; advises on disclosures, testimonials, and sponsorship disclosures; interacts with the ASA and Trading Standards; and coordinates with marketing teams and external agencies to ensure compliance across channels.
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