14
A&L Goodbody
17
Top 10 of 96 law firms for Marketing Communications, Marketing Law
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Marketing communications law covers how businesses advertise and promote products and services, how claims are substantiated, and how marketing activities must comply with consumer protection and advertising codes. A solicitor in this area reviews and drafts campaigns, endorsements, and influencer arrangements; checks that claims, prices, and comparative advertising are accurate; and guides responses to investigations by the Advertising Standards Authority and other regulators. They also draft and negotiate agency and supplier contracts, oversee data protection matters related to marketing, and manage disputes arising from marketing practices.
What a solicitor handles in these matters
The specialist handles complex advertising claims, comparative advertising, and regulatory investigations, including CAP/BCAP code compliance, ASA rulings, and consumer protection concerns under the Consumer Protection from Unfair Trading Regulations 2008. They also manage contractual frameworks with marketing agencies, data processing for campaigns, and any enforcement actions or reputational risks arising from promotional activities.
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